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Designing & Branding :: Flyers & Brochure
Our brochures and flayers are great for your company. Brochures might
sound primitive and old-fashioned compared to internet advertising, but
as much thought goes into an effective brochure with a good design as
goes into the same company's website. High-tech complements low tech,
but it does not abolish it. Your company needs both.
Brochures can effectively advertise events, restaurants, products, and
many other things. Business owners have been passing them out for
centuries. It is important for them to be succinct in language and have
an eye-catching design. Every brochure must be unique. A brochure can
be printed in from one to four colors, and there are many attractive
and unusual ways to fold it. A brochure can be saddle-stitched or bound
in some other fashion, but these kinds of binding are not common. A
typical brochure is double-sided, printed in four colors on gloss paper
and folded into thirds ("tri-fold").
A brochure made from heavier paper should be scored or creased to
reduce or eliminate cracking while it is folded. Brochures can be
printed on a digital press, sheetfed offset press or even web presses
in very high quantities. A brochure, compared with a flyer, is usually
higher-quality in paper and ink,and also folded.
BROCHURE & FLAYER BENEFITS
Passing out flayers and brochures at the right place and time can do
wonders for your business. This can happen in the street or in the
mall. It starts by approaching a stranger. New contacts occur every day
in this informal and personal manner. With a little initiative, the
person passing them out might be able to close a sale or be referred to
someone who may need your product. Studies show that even some people
who pick up a flyer from the sidewalk go to the shop it advertises.
Advertising is inherently such an odd endeavor that a thrown-away flyer
can bring a few customers - even in the age of the internet.
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