Mobile searches now outpace Desktop searches in the United States by far. More people are searching on their mobile devices than their computers in 10 countries, according to Google. Whether you manage a corporate website or a mid-size E-commerce website, this is important news for anyone with a website. The fact is, if your site is not optimized for mobile, it could cause your rankings to decline.

One of the advantages of having a mobile-friendly website is that it can yield ROI. However, if your competitor’s website is optimized and yours is not, you could lose potential business.

Here are a few tips to consider to help get your website up-to-speed:

But first, is your website mobile-friendly?  If you are unsure, take a quick mobile-friendly test. Google has provided a free test that will analyze your URL within seconds. This mobility test will provide you with a brief report on whether your website is mobile-friendly or not.  

Improve Your Shopping Cart Experience

Online shopping carts are abandoned 68% of the time prior to the completion of a sale, according to a recent study taken by Baymard Institute. The mobility of a website should not interfere with a consumer’s buying decision. If you have an ecommerce website, one way to turn your traffic into sales is to provide people with an enhanced user experience. Purchasing a product should be effortless.  Consider using a mobile-friendly shopping cart platform, such as X-Cart or Volusion. There are other platforms you can use as well - just make sure it’s compatible with all devices (computer, Smartphones and tablets).

Stay Up-to-Date with the Algorithm Updates

Google changes its search algorithm approximately 500–600 times annually. With the exception of Google’s April 21, 2015 Mobile Friendly Update, it is rare that they will announce an update.  The two major algorithmic updates we should be concerned about are Penguin and Panda updates.

To stay current, simply subscribe to the top leading industry blogs, such as: Econsultancy.com, Kissmetrics.com, SearchEngineLand.com, and etc.  In addition, your web developer/SEO consultant should stay abreast to all the latest updates as well.

Speed Counts

Users should be able to log into your site within seconds without a glitch. There are several factors that can affect the speed of a page and its loading time. For example, product images often affect the speed of a page. Make sure you reduce your image size so that the page loads faster. High resolution photos tend to affect the amount of time it takes to load on the screen. There are a few tools you can use to optimize your photos, such as Smush.it, Online Image Optimizer, JPEG & PNG Stripper, and more. The key is to keep your website as simple as possible. The use of too many videos, copy and graphics can slow down the speed of your site.

Quick Tip: Make sure you add social sharing buttons onto all of your most important pages. Adding social sharing buttons can help increase engagement and organic traffic.

Need help getting your website mobile-friendly and on track, contact Maximize Studio at: 866-213-2352.

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