In this day and age, you cannot deny how important it is to make a mark in the digital landscape. If you’re running a startup or a small business, the least you want to do is juggle web development, content creation, and SEO altogether.

Starting up a small business is just the beginning of the interesting life of an entrepreneur. Keeping it running smoothly is a challenge on its own and figuring out different ways to market your brand can be overwhelming. Yes, there are many ways to promote your brand, but online marketing is the way to go.

The first quarter of the year brings with it a new set of challenges, opportunities for growth, and a whole new set of digital marketing trends.

Last year had its lessons, if a picture is worth a thousand words, a video is worth a million. There’s no doubt that 2019 will set us on its own path of double-takes and pivots -- especially in the agency world. In testing these new marketing waters, there are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era, and businesses now need to use them to succeed in their efforts, because what worked for you last year may not work this year.

These 10 easy tips will help you build an ecommerce website that brings in profits and delivers value to your customers. Starting an ecommerce website can be a major undertaking, and it is important that you build a strong foundation before launching your site.

The start of 2016 comes with numerous expectations in the digital marketing sphere, giving marketers a sneak peek into what it will take to stay competitive. Based on the trends of the last several years and expert predictions for the future, web-based marketing will continue its sky-high trajectory and those who aren't up to the challenge are at risk of falling behind. If you haven't taken the time to adjust your marketing strategies, the clock is ticking. Here's what to expect over the next 11 months.

On April 21, 2015, many website owners braced themselves as Google released its Mobilegeddon update. It was Déjà vu - December 31st, 1999 (Y2K) all over again for some people. Many marketers scrounged around to get their websites mobile-friendly, as if their world was going to end.

Google rarely ceases to update its search engine systems; this is why we see the SEO field inundated with practices of speculation and concepts.

Managing the power of web content and marketing for social media can help enhance your client base and audience in a vivid way. However, getting started without any prior experience or perception could be quite a task.

Is your website optimized for local business search and social marketing? If not, the following is a list of ways to accomplish this important goal, and improve traffic to your website.

Whenever the subject of link building comes up in a conversation, it is always intermingled with facts and myths. In this post, we’re going to dispel four common myths that every business owner and SEO consultant should know.

There is nothing more frustrating for a business owner than discovering that his/her traffic has plummeted due to being penalized from Google. For many people, web traffic is the lifeblood of their business. Here are a few tips on how to help prevent your website from getting penalized from Google Penguin.