In this day and age, you cannot deny how important it is to make a mark in the digital landscape. If you’re running a startup or a small business, the least you want to do is juggle web development, content creation, and SEO altogether.

Starting up a small business is just the beginning of the interesting life of an entrepreneur. Keeping it running smoothly is a challenge on its own and figuring out different ways to market your brand can be overwhelming. Yes, there are many ways to promote your brand, but online marketing is the way to go.

The first quarter of the year brings with it a new set of challenges, opportunities for growth, and a whole new set of digital marketing trends.

Last year had its lessons, if a picture is worth a thousand words, a video is worth a million. There’s no doubt that 2019 will set us on its own path of double-takes and pivots -- especially in the agency world. In testing these new marketing waters, there are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era, and businesses now need to use them to succeed in their efforts, because what worked for you last year may not work this year.

Magento is already doing wonder in e-commerce and with its every update it gives something more. Hence, it's time to let go of the age-old version of Magento and get on to Magento 2.3. Just note that

These 10 easy tips will help you build an ecommerce website that brings in profits and delivers value to your customers. Starting an ecommerce website can be a major undertaking, and it is important that you build a strong foundation before launching your site.

The start of 2016 comes with numerous expectations in the digital marketing sphere, giving marketers a sneak peek into what it will take to stay competitive. Based on the trends of the last several years and expert predictions for the future, web-based marketing will continue its sky-high trajectory and those who aren't up to the challenge are at risk of falling behind. If you haven't taken the time to adjust your marketing strategies, the clock is ticking. Here's what to expect over the next 11 months.

Your company can have an award-winning product or service to offer your clientele, but if your mobile users aren't able to view your website from their mobile device, without a glitch, you could lose their interest. Statistics have shown that more consumers are using their mobile devices to access the Web than ever before. So, what does this mean for business?  It means your website not only has to be mobile-friendly, it must be optimized for mobile in order to reach your target audience and drive them to your website. Otherwise, your website will get lost in the shuffle of hundreds (or thousands) of competing websites. 

Got a Low Email Click-Through Rate? Give it a Boost with These Effective Tips

It feels sort of like a pit, in the stomach, the moment you discover that your email click-through rate is lower than you expected. Why aren't more people enthused about your promotional offers and email newsletter? There could be one of many reasons. Here are five ways to kick your online marketing campaign into gear, and improve your online sales.
 

The overall purpose of responsive website design is to make it easy for consumers to view your website, regardless of what device they use. 80 Percent of all Internet users consists of Smartphone users, according to a recent survey taken from Smartinsights.com. All mobile users have one thing in common, they want to view a website’s product or service as quickly and efficiently as possible. In order to fulfill the needs of mobile users, there are a few important things to consider. The following are responsive web design tips to remember:

It’s inevitable, no one is 100% penalty proof when Google releases an algorithm update. However, there are a few ways you can lessen the chances of getting penalized. In this post, we’re going to share a few helpful tips on how to protect your website from getting penalized.

How to Tell Your Website Has Been Hit with a Google Penalty

There are three levels of symptoms a website endures after getting penalized. The first level, a website loses its Page Ranking. A