Marketing Strategy
SEO
Paid Media
Automation
SM Marketing
Digital PR
Paid Media
Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.
Paid Media Process
First Process
Discovery
Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Second Process
Strategy
Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Third Process
Campaign Strategy
& Landing Pages
Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process.
Paid Media Audit
Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics In Depth Discovery & Targeted Website Strategy.
Keyword Research
Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit.
Competitive Analysis
Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk.
Paid Media Strategy
Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance.
Content Implementation
Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase.
Technical Implementation
Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns.
Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).
Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process.
Quarterly Report
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
First Process
Discovery
Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Project Brief
Define client information & business goals along with all required information to properly complete discovery process.
Paid Media Audit
Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics In Depth Discovery & Targeted Website Strategy.
Keyword Research
Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit.
Competitive Analysis
Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk.
Second Process
Strategy
Create a comprehensive paid media strategy and project plan that clearly outlines deliverables and measurable business goals.
Paid Media Strategy
Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.
Measurement Planning
Document measurable short-term and long-term goals to evaluate campaign performance.
Third Process
Campaign Strategy
& Landing Pages
Implement landing page recommendations from the paid media strategy with the development team or collaboration with the client.
Content Implementation
Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase.
Technical Implementation
Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns.
Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).
Reporting
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report
Define client information & business goals along with all required information to properly complete discovery process.
Quarterly Report
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
Enhanced Targeting
With Paid Media Marketing
Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:
Keyword Targeting
Uses keywords designed to direct visitors who are likely to be interested in your products and services.
Relevance
It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search.
Even if the visitor leaves immediately, you've still paid for the click. The landing page for each PPC ad should be highly relevant to the search.
Matching Options
You can specify whether to bid on broad match keywords, (e.g. a bid on "website design" will show your ads for the query "website design company", but also "website design awards", or narrow your targeting with phrase match and exact match.
You can also specify negative keywords, (e.g. setting the negative keyword "jobs" in an ad group with the broad match keyword "website design" will display your ad for the query "website design company", but not "website design jobs".
Geographical Targeting
If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).
Timing
PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers.
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