Have you been contemplating whether or not to outsource your online marketing? Here are five signs that it’s time pass the torch to someone else.
1. You neglect other important business functions.
You may be great at handling your own content marketing. In fact, you’re even experiencing good results. However, if you find yourself spending way too much time marketing your business rather than running your business, this could cause major problems in the long-run. Hiring a professional marketing company, to handle your marketing, gives you the opportunity to focus on other important areas of your business.
2. You’re not receiving good results from your marketing efforts.
Marketing is the fuel that keeps a business running. If you’re not receiving phone calls and sales from marketing, your business is failing. The main advantage of outsourcing your online marketing is that you have access to marketing experts who have the skills and the know-how to market a business and help boost revenue. Outsourcing to an online marketing company does wonders for ROI.
3. You do EVERYTHING yourself.
Multi-tasking is a great skill to acquire; however, no one can possibly do everything themselves and succeed without running the risk of burnout. This is reminiscent of those classic movies where the town sheriff participates in every occupation - from being a mail person to running the local convenience store on nights and weekends. If this sounds like you - it’s time to delegate your online marketing to a professional.
4. Online marketing tasks are assigned to random employees.
In other words, you assign your marketing tasks to employees who may not be skilled in online marketing. Just because your secretary created a full-page newspaper advertisement, doesn’t mean he will be a wiz at managing your Pay-Per-Click ad campaign. Business owners who delegate their marketing tasks to employees who aren’t skilled in online marketing often reap poor results.
5. You’re not consistent with your marketing.
If your online marketing is inconsistent, this can be harmful to your business growth. Think about it, if your business is not constantly being marketed to your target audience, your competitors will beat you to the punch. It’s imperative that your target audience are aware that you exist. That means your SEO campaign, Social Media campaign, PPC campaign and other marketing strategies should be implemented regularly.
Do you need help with marketing your business online? Feel free to contact Maximize at: 866.213.2352.